Why did Colway offer consumers its own vitamin C, when close to 8,000 different products with this same name have been launched into markets in Europe alone?

In present times can one develop a unique product in such a tightly saturated niche market?


It turned out to be possible.

Close to 96% of the items purchased by consumers around the world, is usually synthesised in Chinese factories with American right-handed dextrose, crystalline ascorbic acid. A form, which for a million years was unknown to our bodies, and therefore, it poorly absorbs it. The further 3% is a mixture of the former with vitamin C extracted from biomass. Only a faint percentage constitute pure plant preparations. And then, however, the bioavailability of vitamin C in these products varies considerably.

The best form of vitamin C, which contain plant growth stems, are very rare on the market, as it is not a profitable business.

Vitamin C supplementation C-olway is obtained from fruit, skin, albino and young leaves of bitter orange and buckwheat sprouts.


It does not contain fillers and additives of ascorbic acid or its derivatives. It is bio-organic, levorotatory and avant-garde. Supplements based on these herbal ingredients are only just gaining demand from consumers.

Vitamin C is the most important vitamin for the functioning of our body. Colway is a publisher of the broadest literature so far describing it in popular scientific publications. Foremost among hundreds of its biological functions seems to be conditioning of collagen biosynthesis – the process by which our connective tissue is formed.

Vitamin C-olway stormed into a group of products recognized as the best in this group of supplements in Europe. It has become one of our best sellers.

 

Vitamin C (ascorbic acid) Recommended intake

Recommendations for vitamin C intake have been set by various national agencies:

United States vitamin C recommendations[link]
Recommended Dietary Allowance (adult male) 90 mg per day
Recommended Dietary Allowance (adult female) 75 mg per day
Recommended Dietary Allowance (pregnancy) 85 mg per day
Recommended Dietary Allowance (lactation) 120 mg per day
Tolerable Upper Intake Level (adult male) 2,000 mg per day
Tolerable Upper Intake Level (adult female) 2,000 mg per day

Vitamin C (ascorbic acid) in New Zealand

 

The New Zealand Nutrition Foundation is a professional, non-profit organisation whose members believe all New Zealanders should have access to accurate information to enable them to make informed choices about food and the effect it has on their health. We help New Zealanders make these choices by providing a balanced viewpoint on important issues around food, nutrition and health.

 

 

Ministry of Health – Manatū Hauora |   The Ministry works across the health sector to deliver better health outcomes for New Zealanders.

Nutrient Reference Values for Australia and New Zealand (link here)

Vitamin C (ascorbic acid) in USA

 

LINUS PAULING INSTITUTE Micronutrient Information Center

The Linus Pauling Institute’s Micronutrient Information Center (MIC) is a source for scientifically accurate information on the functions and health effects of all micronutrients (vitamins and nutritionally essential minerals)

 

Articles

(links)

Vitamin C (Ascorbic acid)  [University of Maryland Medical Center (UMMC) ]

A Better Form of Vitamin C

Vitamin C Dosage in Disease Cathcart’s Bowel Tolerance

Hickey/Roberts Ridiculous Dietary Allowance

Foundation’s Comments on Recent RDA Changes

Bill Sardi’s Comments on RDA

A Significant Relationship between Plasma Vitamin C Concentration and Physical Performance among Japanese Elderly Women

Synthetic Vitamin C : Is It Damaging Your Health?

Beware of Ascorbic Acid: Synthetic Vitamin C

Synthetic vitamin C, or ascorbic acid, kills beneficial probiotic bacteria in the gut 

The Clinical Impact of Vitamin C: My Personal Experiences as a Physician

Toward a new recommended dietary allowance for vitamin C based on antioxidant and health effects in humans (The American Journal of Clinical Nutrition)

Vitamin C status and mortality in US adults (The American Journal of Clinical Nutrition)

Vitamin C kills tumor cells with hard-to-treat mutation

Vitamin C Boosts Effects of Chemotherapy and Lessens Toxicity

Using Vitamin C to boost radiation therapy (Malaghan Institute of Medical Research, Wellington,NZ) 

Vitamin C may enhance radiation therapy for aggressive brain tumours (University of Otago, Dunedin, NZ)

Study Reveals New Role of Vitamin C in Skin Protection

Vitamin C Prevents Hypogonadal Bone Loss

Vitamin C deficiency impairs early brain development

Not Taking Supplements Causes Miscarriage, Birthing Problems, Infant Mortality

The clinical effects of vitamin C supplementation in elderly hospitalised patients with acute respiratory infections

Articles proving Vitamin C cures infections

Are You Healthier Than A Guinea Pig?

Vitamin C, Aging and Alzheimer’s Disease