Why did Colway offer consumers its own vitamin C, when close to 8,000 different products with this same name have been launched into markets in Europe alone?

In present times can one develop a unique product in such a tightly saturated niche market?

It turned out to be possible.

Close to 96% of the items purchased by consumers around the world, is usually synthesised in Chinese factories with American right-handed dextrose, crystalline ascorbic acid. A form, which for a million years was unknown to our bodies, and therefore, it poorly absorbs it. The further 3% is a mixture of the former with vitamin C extracted from biomass. Only a faint percentage constitute pure plant preparations. And then, however, the bioavailability of vitamin C in these products varies considerably.

The best form of vitamin C, which contain plant growth stems, are very rare on the market, as it is not a profitable business.

Vitamin C supplementation C-olway is obtained from fruit, skin, albino and young leaves of bitter orange and buckwheat sprouts.

It does not contain fillers and additives of ascorbic acid or its derivatives. It is bio-organic, levorotatory and avant-garde. Supplements based on these herbal ingredients are only just gaining demand from consumers.

Vitamin C is the most important vitamin for the functioning of our body. Colway is a publisher of the broadest literature so far describing it in popular scientific publications. Foremost among hundreds of its biological functions seems to be conditioning of collagen biosynthesis – the process by which our connective tissue is formed.

Vitamin C-olway stormed into a group of products recognized as the best in this group of supplements in Europe. It has become one of our best sellers.

Ascorbic acid defined

Synthetic vitamin C, or ascorbic acid, is not found in nature. It does not grow naturally in plants or trees and cannot be grown on a farm. It can only be made in a lab. Contrary to popular belief, ascorbic acid and vitamin C are not the same thing. Ascorbic acid is not a complete vitamin, but really only the outer layer of the complete complex known as vitamin C. The complete complex of vitamin C as found in natural food sources is composed of these elements:
  • Rutinbiofavonoids (vitamin P) factor K
  • Factor Jfactor P Tyrosinase
  • Ascorbinogen ascorbic acid

All of the above elements must be present in order for the body to absorb and benefit from the vitamin complex. Since synthetic ascorbic acid does not contain the full complex, your body must either gather the missing components from the body’s reservoir, or simply eliminate the ascorbic acid from the body through the urine without benefit to the body.

You’ll find ascorbic acid in all sorts of products, from vitamin C supplements to bottled tea drinks and fruit juices such as apple juice. The straightforward method to confirm its presence in a product is to simply read the ingredient label. However, as founder of AGM foods in Brisbane, Australia Alan Meyer found out, many times ascorbic acid can be found in foods even though it’s not listed on the ingredient label.

Consumption of isolated ascorbic acid is not a good idea on a regular basis. Some evidence suggests that large doses may lead to imbalances and deficiencies in the flavonoids (vitamin P), a powerful family of over 6,000 antioxidants that have a symbiotic working relationship with vitamin C – each increasing the other’s effect.

To find more see links below:

    1. Is Your Vitamin C Real or Synthetic?
    2. Synthetic vitamin C, or ascorbic acid, kills beneficial probiotic bacteria in the gut
    3. Synthetic vs Natural Nutrients: Does It Matter?
    4. Why You Should Beware of Ascorbic Acid: Synthetic Vitamin C

Vitamin C content in human body

Vitamin C accumulates in the central nervous system, with neurons of the brain having especially high levels ( link).

Vitamin C in the Brain

  • Most concentrated in the cerebral cortex, hippocampus, and amygdala
  • Cofactor in the synthesis of the neurotransmitters
  • Helps convert norepinephrine from dopamine in brain cells
  • Modulates release and reuptake of neurotransmitters
  • Prevents neuronal overstimulation by glutamate
  • Helps maintain vascular function
  • Protects memory and thinking as we age

Dementia is a broad term used to describe symptoms of poor thinking and memory. It affects over 35 million people worldwide and typically occurs among older adults ( link ). Studies suggest that oxidative stress and inflammation near the brain, spine and nerves (altogether known as the central nervous system) can increase the risk of dementia ( link ).

Vitamin C is a strong antioxidant. Low levels of this vitamin have been linked to an impaired ability to think and remember ( link 1) , ( link 2 )

Moreover, several studies have shown that people with dementia may have lower levels of vitamin C in the blood ( link 1 ) ,  ( link 2 ). Furthermore, high vitamin C intakes from food or supplements have been shown to have a protective effect on thinking and memory with age (link1), (link2),(link3).  In addition to its well-known antioxidant functions, vitamin C has a number of non-antioxidant functions. For instance, the vitamin is required for the enzymatic reaction hat synthesizes the neurotransmitter norepinephrine from dopamine.

Another non-antioxidant action of vitamin C in the brain is in the reduction of metal (e.g., iron, copper) ions ( link ). Further, vitamin C may also be able to regenerate vitamin E ( link ), an important lipid-soluble antioxidant. Vit C deficiency causes oxidative damage to macromolecules (lipids, proteins) in the brain ( link ). Severe vit C deficiency, called scurvy, is a potentially fatal disease. However, in scurvy, vitamin C is retained by the brain for neuronal function, and eventual death from the disease is more likely due to lack of vit C for collagen synthesis ( link ). Collagen is an important structural component of blood vessels, tendons, ligaments, and bone.

Vitamin C may help reduce the risk of anemia among people prone to iron deficiency. In one study, 65 children with mild iron deficiency anemia were given a vit C supplement. Researchers found that the supplement alone helped control their anemia ( link ).

Vitamin C content in human organs (in mg/kg)

  • cheeks and facial skin – 150
  • brain – 150
  • pituitary glands: 400-500 (227-284mM/100g)
  • eye lens: 250-310
  • the adrenal glands – 400
  • pancreas: 100-150
  • cardiac muscle – 50
  • lungs – 70
  • liver – 50
  • kidney: 5-150
  • spleen: 100-150
  • plasma – 10
  • leukocytes – 350

Vitamin C (ascorbic acid) Recommended intake

Recommendations for vitamin C intake have been set by various national agencies:

United States vitamin C recommendations[link]
Recommended Dietary Allowance (adult male) 90 mg per day
Recommended Dietary Allowance (adult female) 75 mg per day
Recommended Dietary Allowance (pregnancy) 85 mg per day
Recommended Dietary Allowance (lactation) 120 mg per day
Tolerable Upper Intake Level (adult male) 2,000 mg per day
Tolerable Upper Intake Level (adult female) 2,000 mg per day

Vitamin C (ascorbic acid) in New Zealand

The New Zealand Nutrition Foundation is a professional, non-profit organisation whose members believe all New Zealanders should have access to accurate information to enable them to make informed choices about food and the effect it has on their health. We help New Zealanders make these choices by providing a balanced viewpoint on important issues around food, nutrition and health.

Ministry of Health – Manatū Hauora |   The Ministry works across the health sector to deliver better health outcomes for New Zealanders.

Nutrient Reference Values for Australia and New Zealand (link here)

Vitamin C (ascorbic acid) in USA

LINUS PAULING INSTITUTE Micronutrient Information Center

The Linus Pauling Institute’s Micronutrient Information Center (MIC) is a source for scientifically accurate information on the functions and health effects of all micronutrients (vitamins and nutritionally essential minerals)

Useful links

  1. Vitamin C (Ascorbic acid)  [University of Maryland Medical Center (UMMC) ]
  2. A Better Form of Vitamin C
  3. Vitamin C Dosage in Disease Cathcart’s Bowel Tolerance
  4. Hickey/Roberts Ridiculous Dietary Allowance
  5. Foundation’s Comments on Recent RDA Changes
  6. Bill Sardi’s Comments on RDA
  7. A Significant Relationship between Plasma Vitamin C Concentration and Physical Performance among Japanese Elderly Women
  8. Synthetic Vitamin C : Is It Damaging Your Health?
  9. Beware of Ascorbic Acid: Synthetic Vitamin C
  10. Synthetic vitamin C, or ascorbic acid, kills beneficial probiotic bacteria in the gut 
  11. The Clinical Impact of Vitamin C: My Personal Experiences as a Physician
  12. Toward a new recommended dietary allowance for vitamin C based on antioxidant and health effects in humans (The American Journal of Clinical Nutrition)
  13. Vitamin C status and mortality in US adults (The American Journal of Clinical Nutrition)
  14. Vitamin C kills tumor cells with hard-to-treat mutation
  15. Vitamin C Boosts Effects of Chemotherapy and Lessens Toxicity
  16. Using Vitamin C to boost radiation therapy (Malaghan Institute of Medical Research, Wellington,NZ) 
  17. Vitamin C may enhance radiation therapy for aggressive brain tumours (University of Otago, Dunedin, NZ)
  18. Study Reveals New Role of Vitamin C in Skin Protection
  19. Vitamin C Prevents Hypogonadal Bone Loss
  20. Vitamin C Function in the Brain: Vital Role of the Ascorbate Transporter (SVCT2)
  21. Vitamin C deficiency impairs early brain development 
  22. Vitamin C transport and its role in the central nervous system 
  23. Ascorbic Acid Protects the Brain in Neurodegenerative Disorders
  24. Relationship Between Depression and Vitamin C Status
  25. Vitamin C, Aging and Alzheimer’s Disease 
  26. Ascorbic acid, cognitive function, and Alzheimer’s disease
  27. Not Taking Supplements Causes Miscarriage, Birthing Problems, Infant Mortality
  28. The clinical effects of vitamin C supplementation in elderly hospitalised patients with acute respiratory infections
  29. Articles proving Vitamin C cures infections
  30. Are You Healthier Than A Guinea Pig? 
  31. Protective effect of red orange extract supplementation against UV-induced skin damages: photoaging and solar lentigines